Cover: linen cardstock, embossed logo, UV spotlight finish on floral pattern, perfect bind. The UV spotlight follows the outline of the flowers, which makes for a very rich contrast between the linen and the glossy finish on the borders and spine of the brochure.
Fun fact: As these print finishings require long lead times and high quantities, the cover was designed and sent to production months before the copy and creative for the brochure were finalized. This made for an interesting design challenge, but allowed for the brochures to be ready for the opening event.
Creative direction: Alex Brovkin + We Are Booth + Nik Brovkin
Graphic design: Nik Brovkin
Photography: Alex Brovkin