Finding an appropriate label for cross-disciplinary work is difficult both as a freelancer and company. Picking any specific designation—like web development, design or marketing—fails to encompass the breadth of services. The existing umbrella terms—like turn-key and full-service—have been widely overused, and any new term would not bring any more clarity or credibility.
After months of thinking, writing, and conversations with mentors and fellow freelancers, I realized that I needed to embrace my multi-faceted profile. The breath of services is a distinguishing value for smaller businesses that cannot afford the overhead of larger agencies, and the overlapping knowledge of each fields makes for unique opportunities to find creative and affordable solutions for clients.
The core pillars:
Design: Creative thinking lies at the core of our approach. Design informs both the strategy and the technological solution.
Business: The business strategy is the starting point for any project, it guides every decision towards the desired objectives.
Technology: Choosing the right tool for the job is essential. Technical solutions must be both effective and affordable.
People: Understanding the end-user perspective not only informs the presentation, but is inherent to the design and implementation.